SKINTIFIC, a leading beauty company experiencing exponential growth in Southeast Asia, is dedicated to delivering science -backed products to our customers.
As a
Senior Brand Activation
, you will drive and execute SKINTIFIC’s online PR strategy by managing brand messaging, visual content, and CSR initiatives, while building strong partnerships with NGOs, media outlets, KOLs, and e -commerce platforms to enhance brand reputation, drive online engagement, and support product launches
Responsibilities:
- Drive online PR efforts, including impactful CSR initiatives and partnerships with NGOs, to build a positive brand reputation.
- Coordinate and oversee high -quality photoshoots and video shoots, ensuring all visual content aligns with SKINTIFIC's brand messaging and standards.
- Cultivate and reinforce brand’s image, ensuring consistent and compelling messaging across all digital channels
- Articulate and promote SKINTIFIC's brand values and market positioning clearly and persuasively across all online channels.
- Establish and maintain strategic partnerships with leading e -commerce platforms to increase online sales
- Work with media outlets to effectively launch new products, ensuring wide -reaching and impactful media coverage.
- Organize and manage PR packages to secure comprehensive media coverage and engagement.
- Select and engage influential KOLs for impactful brand activation campaigns, working closely with the KOL team to negotiate and finalize partnerships.
Requirements:
- Bachelor's degree in
Marketing, Business, Communications, or related field. - Fluent in
English (written and spoken). - Proven
min. 4 years
of experience in
Project Management and Public Relations
. - Experience in handling
360 marketing strategy. - Excellent
communication and negotiation skills. - Strong passion for the beauty industry.
- Willing to do full
WFO from Mega Kuningan, Jakarta Selatan
.
