As
Social Media Lead
, you will be the brain and voice behind GENTLY’s presence across platforms. You will lead the content strategy and execution across Instagram, TikTok, LinkedIn, and beyond — crafting stories that resonate with mothers as humans. You’ll collaborate across brand, creative, community, and product teams to build engaging, empathetic, and impactful content.
Requirement
- Bachelor’s degree (S1 ) from a preferably in Communication, Marketing, Business, or related field (from reputable university is preferable).
- 3–5 years experience in Social Media or Digital Marketing, preferably in beauty industry.
- Creative and curious — always looking to explore new angles and formats.
- Proven track record in growing engagement and building online communities organically.
- Deep understanding of Instagram and TikTok content ecosystems.
- Familiar with tools like Meta Suite, TikTok Analytics, Notion, Google Sheets, Canva/CapCut (AI tools is a plus).
- Highly organized, hands -on, and proactive.
- Willing relocate to BSD, Tangerang Selatan
Key Responsibilities
Strategy & Planning
- Develop and execute monthly content plans tailored to each platform (IG, TikTok, LinkedIn).
- Drive content pillars that focus on engagement, awareness, education, and emotional resonance with our audience.
- Ensure all content aligns with GENTLY’s tone: warm, real, supportive, and smart.
Team Leadership
- Lead and mentor the social media team, including copywriters, designers, video editors, and content creators.
- Build scalable systems and workflows for smoother campaign execution.
Performance & Optimization
- Track, analyze, and report content performance weekly/monthly.
- Use insights (engagement rate, saves, reach, sentiment) to improve future content and strategy.
- Stay ahead of trends and adapt them in a way that fits our brand and audience.
Cross -Team Collaboration
- Work closely with the Community, Brand, and Product teams to support campaigns and launches.
- Manage and maintain relationships with KOLs, creators, and partners when needed.
