We're seeking a driven individual who not only understands the social media landscape but also possesses passion for it and an innate curiosity about its ever -changing trends. They should be someone who constantly seeks out new trends, platforms, and creative approaches to keep our channels fresh, inspiring, and highly effective. Their ability to translate concepts into engaging social narratives will be key to their results.
Responsibilities
Develop & Execute Social Media Strategy:
- Craft and implement a comprehensive social media strategy aligning with Dekoruma's overall brand vision and business objectives. (e.g., lead generation, project inquiries, brand authority).
- Identify key content pillars, audience segments, and platform -specific approaches to maximize impact and engagement.
- Own and manage the overall social media content calendar, ensuring a consistent and inspiring brand narrative.
Content Planning & Oversight:
- Translate project briefs and business objectives into clear, actionable visual and communication directions for social media.
- Oversee the planning, development, and curation of all social media content (static images, videos, stories, reels, etc.) for Dekoruma social media channels, ensuring it is inspiring, relatable, and high -quality.
- Collaborate closely with the stake holders and the creative production team to source and create compelling assets.
Brand Consistency & Quality Assurance:
- Ensure all creative output for social media channels strictly adheres to Dekoruma's brand guidelines and maintains a premium, high -end aesthetic.
- Implement quality control processes to guarantee excellence and consistency across all published content.
Performance Analysis & Optimization:
- Monitor, analyze, and report on the performance of all Interior Design social media content and campaigns, providing actionable insights.
- Utilize data to identify trends, optimize content strategies, and demonstrate the return on investment (ROI) of social media efforts for the ID unit.
- Stay up -to -date with the latest social media trends, platform updates, and best practices relevant to interior design and home decor.
Stakeholder Collaboration & Communication:
- Act as the primary social media point of contact, proactively communicating plans, updates, and performance to stakeholders (e.g., ID Marketing, ID Sales, Creative Production Lead).
- Collaborate with the Marcomm, Commercial, and Business Insight teams to ensure social media strategies and content are informed by broader marketing goals and data -driven insights.
Qualifications
- ≥3 years of experience in social media management, content creation, or digital marketing, with a proven track record of managing social media channels.
- Currently in a junior management or senior executive role within social media, eager to step up into a full management position
- Prior experience in the home decor, interior design, lifestyle, or related industries is a significant plus.
- Strong understanding of major social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.) and their respective best practices.
- Excellent content strategy and planning skills.
- Ability to analyze social media data, identify insights, and translate them into actionable recommendations.
- Strong communication, presentation, and interpersonal skills to effectively collaborate with cross -functional teams and stakeholders.
- Basic understanding of creative production processes (graphic design, video) and ability to brief creative teams effectively.
- Proficiency in social media management and analytics tools.
