Develop and execute retail strategies to improve customer experience, drive sales, and increase store profitability. Oversee daily store operations, including operational standards, inventory control, staffing, and merchandising execution. Maintain and manage relationships with regional, mall, and department store partners. Plan new store openings and coordinate with Marketing Team for offline events/campaigns. Collaborate with top management to align strategy, decision-making, and execution with market conditions and regulations. Monitor operational costs and store performance to ensure efficiency and profitability. Analyze sales and operational data to identify improvement opportunities and support business decisions.