About Gently
Gently is a personal care brand for babies and kids, committed to gentle formulas, real efficacy, and supporting a health -conscious lifestyle for families. We move fast because the needs of millions of Indonesian children can’t wait. Join a mission -driven, fast -growing company where your work creates real impact every day.
About the Role
The Performance Marketing Manager is responsible for driving measurable growth through data -driven paid marketing strategies. This role focuses on planning, executing, and optimizing performance campaigns across digital channels to maximize ROI and achieve business goals.
What We’re Looking For
- Bachelor’s degree in Marketing or relevant field from reputable university is preferable.
- Minimum 3 -5 years work experience as performance marketing (having an experience in D2C brand or performance marketing agency is preferable)
- Have experience handle skincare product
- Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, etc)
- Familiar with Excel/Spreadsheet, Google Analytics, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
- Have the ability to conduct A/B testing and identify the winning campaign
- Strong creative and analytical skills
- Agile, independent, and resilient individual who is eager to learn and willing to strive for continuous growth.
- Have a Meta media planning professional certification is a plus
What You Will Do
- Plan and execute digital advertising campaigns including Meta Ads, TikTok Ads,
- Marketplace Ads (Shopee, Tokopedia, etc), LinkedIn Ads, Google Ads etc.
- Responsible for the end to end performance marketing activities
- Develop performance marketing strategy based on trends, consumer behaviour, and overall business strategy.
- Control, monitor, and optimise digital advertising budget, ads delivery quality, and ads metrics (Reach, CTR, CPC, ROAS, etc)
- Work with marketing (content and creative team) in order to create winning campaign creative.
- Evaluate every campaign strategy and execution and propose action plan on how to improve future performance
- Measure and report performance of all paid digital ads, and value based on KPI
- Create weekly & monthly reports of performance marketing activities.
Why Join Us
- Opportunity to play a key role in driving business growth in a dynamic FMCG environment.
- Strong cross -functional exposure and collaboration.
- Competitive compensation and opportunities for career growth.
