About Gently
Gently
is a fast -growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families.
As we continue to grow our digital ecosystem and wellness -driven community, we are looking for a
Content Creator & Social Media Specialist (Wellness)
who cares about health -forward living, enjoys storytelling, and is excited to create content that inspires parents to build healthier habits for their kids and families.
What You Will Do
- Collaborate with the marketing team to identify target audiences and key messages for Instagram and TikTok
- Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media
- Handle end to end content creation process (plan, shoot, edit, and publish)
- Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives.
- Monitor social media trends, industry news, and competitors' activities to identify opportunities and stay updated on best practices.
- Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement.
- Plan, research content in line with the marketing calendar and the latest trends
- Create/produce content on social media for product promotion.
- Responsible for posting all the content videos
- Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts
- Promote content on social networks and monitor engagement (e.g., comments and shares)
- Research skincare industry -related topics.
- Regularly report on the growth, engagement and views
What We’re Looking For
- Knowledge of social media itself, including filming, editing and features
- Understand wellness brand markets, preferably young mom with children (preferably active in sharing experiences on social media).
- Experience in managing accounts (either personal or business accounts)
- Excellent time management skills with evidence of being able to balance projects and prioritize
- Fluent in English, both oral and written.
- Passionate about vitamins, health, and family topics.
- Willing to work from our office (BSD, Tangerang)
Why Join GENTLY
- Creative environment with the freedom to experiment, explore trends, and build a portfolio in beauty/skincare.
- Direct impact on brand growth and audience engagement—your content matters and reaches real consumers.
- Fast -learning culture with cross -team collaboration and continuous skill development.
