Responsibilities: Manage on Instagram, including content creation, posting, and engagement strategies to enhance the brand's image and attract top talent. Serve as the host and talent for marketing needs, including video content and live streams, to effectively communicate the brand's message and engage with the audience. Curate and create content for the beauty community, ensuring it aligns with brand plan and resonates with the target audience's interests and preferences. Support the Owned Media team in ad hoc projects, such as photoshoots, KOL collaboration, etc.