Glad2Glow is looking for Senior Brand Activation
Key Responsibilities:
Online Promotions:
* Strategy Development: Create and implement dynamic promotional strategies across all social media platforms to elevate GLAD2GLOW's online presence.
* Public Relations Initiatives: Drive online PR efforts, including impactful CSR initiatives and partnerships with NGOs, to build a positive brand reputation.
* Visual Content Oversight: Coordinate and oversee high -quality photoshoots and video shoots, ensuring all visual content aligns with GLAD2GLOW's brand messaging and standards.
Brand Value and Positioning:
* Brand Image Enhancement: Cultivate and reinforce brand’s image, ensuring consistent and compelling messaging across all digital channels
* Value Communication: Articulate and promote GLAD2GLOW’s brand values and market positioning clearly and persuasively across all online channels.
Online Partnerships:
* E -Commerce Collaboration: Establish and maintain strategic partnerships with leading e commerce platforms to increase online sales
Key Opinion Leader (KOL) Selection:
* KOL Engagement: Select and engage influential KOLs for impactful brand activation campaigns, working closely with the KOL team to negotiate and finalize partnerships
Minimum Qualifications:
* Bachelor's Degree in Marketing, Business, Communications, or a related field
* Minimum 3 years of demonstrated experience in brand management, marketing, and public relations.
* Proven track record of leading and managing a team effectively.
* Strong passion for the beauty industry.
* Exceptional creative thinking and problem -solving skills.
* Fluent in English
* Willing to work Fully WFO in Mega Kuningan, South Jakarta
