Director of Marketing
Oversees all Marketing Planning & Execution strategies. Accountable for the development, management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content. All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.
What will I be doing?
This role requires regular interaction with hotel Commercial Director, Director of Sales, Director of Finance, Director of Food & Beverage. This position is a managerial role that is responsible for the hiring, development and success of the on-property marketing team.
Marketing and eCommerce Planning & Strategy
- Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the impact to the hotel's business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
- Plan & Budget: Develops strategic marketing plans and establish annual marketing budgets along with the General Manager and Commercial Director. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
- B2B Sales & Catering Marketing Support: Collaborates to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Team to support menu design and B2B marketing efforts for local and group catering.
- On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
- Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.
- Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.
- Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals. Agencies may include a social media agency, creative agency, PR agency, and/or media buying agency.
What are we looking for?
Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning. This individual encompasses the following skillsets:
- Branding / Positioning
- Omni-Channel Marketing Strategy
- Storytelling from Data
- Ability to Engage Others / Presentation Skills
- Project Management
- Agency Management
- Leadership & People Management
- Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
- Ability to perform critical analysis and to manage extensive amounts of information.
- Excellent written skills sufficient to produce internal/external sales and marketing communication.
- Excellent presentation skills.
- Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.
- Ability to manage multiple projects and achieve deadlines.
- Media buying experience, both traditional and digital.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
