- Develop and execute digital marketing strategies to achieve marketing goals and objectives for the company and clients
- Manage and optimize paid and organic marketing campaigns across multiple platforms, including social media, search engines, display advertising, and SEO
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better
- Monitor and analyze campaign performance data to identify opportunities for optimization and improvement
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to identify new opportunities and areas for improvement
- Supervise and be connected with any stakeholders that will support the marketing program
- Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives
- Create new inventory and improve on existing inventories and services from digital marketing