Ads Performance Marketing Analyst (Marketplace)

Job Overview

We are looking for an Ads Performance Marketing Analyst (Marketplace) to join our growing team! As an Ads Performance Marketing Analyst (Marketplace), you will play a vital role in driving online sales and optimizing advertising campaigns. Your responsibilities involve managing and analyzing digital advertising efforts to maximize visibility, attract customers, and ultimately boost revenue. 

Job Role:

1. Develop and implement a strategic advertising plan in marketplace (Shopee, Tokopedia, etc).
2. Create, monitor, and optimize digital advertising campaigns on marketplace, ensuring they align with the brand's goals and budget.
3. Conduct keyword research and analysis to identify high-performing search terms and phrases for optimization.
4. Collaborate with creative teams to develop compelling ad creatives, including product images, copy, and videos.
5. Set and adjust bidding strategies to maximize ad visibility while maintaining a cost-efficient advertising spend.
6. Allocate advertising budgets effectively across various campaigns, products, and marketplace to maximize ROI.
7. Monitor and analyze key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall sales.
8. Research and analyze competitors' marketplace advertising strategies to identify opportunities and stay competitive.
9. Collaborate with product teams to ensure that product listings are optimized for search and conversion on marketplace platforms.
10. Implement and manage search engine optimization (SEO) strategies to improve product visibility within marketplace's search results.
11. Utilize data analytics tools and platforms to derive actionable insights and make data-driven decisions to improve advertising performance.
12. Generate regular reports on advertising campaign performance, providing insights and recommendations for optimization.

Job Qualifications:

1. Bachelor's degree in marketing, digital marketing, business, or a related field from a reputable university with min. GPA of 3.00/4.00.
2. Min. 2 years of experience in digital marketing, performance marketing, or e-commerce, website (shopify) with a focus on marketplace advertising.
3. Familiarity with marketplace platforms and their advertising tools and interfaces.
4. Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Microsoft Excel) to assess campaign performance.
5. Knowledge of marketplace advertising tools.
6. Experience managing min. 30 mios/month advertising budgets and optimizing campaigns for ROI.
7. Stay updated on digital marketing trends, marketplace algorithms, and industry best practices.
8. Min. TOEFL score of 450.