Company Description
Triniti Beauty established in 2013, is a leading supplier of beauty and personal care. Triniti Beauty markets and distributes beauty care, hair care, skin care and personal care mainly in Indonesia. Triniti manages some amazing brands such as COLAB Dry Shampoo and True to Skin.
Role Description
As a Social Media Specialist, you’ll be responsible for planning, creating, scheduling, and managing social media content that reflects our brand voice and engages our target audience. You’ll play a key role in building brand awareness and growing our online community.
Key Responsibilities
- Develop and execute a content calendar aligned with product launches, campaigns, and trends.
- Create, curate, and schedule compelling social media content (images, reels, videos, stories, captions).
- Manage daily posting and community engagement (respond to DMs, comments, and mentions).
- Monitor social media trends, competitors, and influencer content to stay ahead of industry changes.
- Collaborate with the marketing team, graphic designers, and photographers/videographers to produce high -quality content.
- Track performance metrics and generate reports with insights and recommendations.
- Ensure brand consistency across all social media touch points.
Requirements
- Proven experience in a similar social media role, ideally in the beauty, skincare, or fashion industry.
- Strong understanding of social platforms (Instagram, TikTok, etc.).
- Creative eye for beauty aesthetics and content that converts.
- Excellent written and visual communication skills.
- Basic photo/video editing skills.
- Ability to work in a fast -paced, trend -driven environment.
- Passion for the beauty industry and current beauty trends.
