Act as a technical subject expert about SEO within the company. Conduct SEO-related research. Analyze, review and implement websites optimized for search engines. Provide recommendations and execute strategies for content development (general and specific keywords) and oversee the implementation of those recommendations. Work with stakeholders to implement SEO initiatives. Research and manage social media tools to support the social media client strategy. Monitor and manage web analytics, dashboards, reports and key reporting tools, and key objectives that matter to clients.