Lead complex business transformation projects for leading corporations. Develop data-driven growth strategies, conduct market entry analyses, and provide actionable recommendations to C-suite clients to drive sustainable competitive advantage. The Copywriter is an integral sense-making designer who crafts copy or content for users when using our digital product. He/she advocates the importance of humanizing digital products through words, that words are nuanced, and that without words, our products would be faceless shapes with no mood nor tone of voice. He/she ensures users have the most delightful experience possible with the words he/she uses to guide their experience through the journey on our site and app. A problem solver, the Copywriter has special knack for digital user interface (UI) copy and content, obsession with clarity, concern for space, interest in the visual placement of the information, and a sufficient understanding of how websites and apps are built. The latter helps him/her anticipate the copy that is needed, think up of all the possible scenarios a user may embark on and make that whole experience make sense.
