As a Senior Performance Marketing Specialist, you will lead the strategy, execution, and optimization of high-impact digital campaigns. You’ll use data-driven insights to design, execute, and refine marketing strategies across multiple channels, with a focus on driving growth and maximizing return on investment (ROI). You will collaborate closely with cross-functional teams to ensure alignment with broader business objectives, making a meaningful impact on customer acquisition and retention.
- Develop, manage, and optimize performance marketing campaigns across multiple digital platforms, including Google Ads, Meta, LinkedIn, and more.
- Conduct thorough analyses of campaign performance, using data to inform strategy and drive continuous improvement.
- Identify and capitalize on new growth opportunities through testing, segmentation, and targeting strategies.
- Collaborate with product, creative, and content teams to design cohesive and engaging ad content.
- Allocate and manage budgets efficiently to achieve target ROI and meet acquisition goals.
- Present detailed performance reports with insights and actionable recommendations to stakeholders.
- Stay informed of industry trends, platform updates, and competitor activity to remain at the forefront of digital marketing best practices.
