- Plan, execute, and optimize paid campaigns across channels (Google Ads, Meta, LinkedIn, etc.) to maximize ROI and achieve performance targets.
- Analyze data and performance metrics to identify trends, insights, and opportunities for improvement.
- Continuously test and iterate on ad creatives, targeting, bidding strategies, and landing pages to enhance campaign performance.
- Collaborate with cross-functional teams, including product, design, and content, to ensure cohesive and effective messaging.
- Manage budgets effectively to maximize the return on ad spend.
- Create and present regular performance reports, offering insights and actionable recommendations to stakeholders.
- Stay updated with industry trends, emerging channels, and competitor strategies.