Manage and develop the fresh Fruit product assortment based on customer needs, trends, and seasonality. Select and manage high-quality fruit products in line with company standards. Develop product category for Produce Fruit. Build and maintain strong relationships with local and international suppliers. Negotiate pricing, payment terms, and promotional support. Monitor product availability and ensure quality standards across all stores. Analyze sales performance and inventory to drive category growth and profitability. Coordinate with store operations, logistics, and quality assurance teams. Plan and execute seasonal campaigns and category promotions.