Lowongan Marketing Strategy & Planning Manager

Jenis Pekerjaan

Full Time

Range Gaji

Informasi Tidak Tersedia

Deskripsi Pekerjaan

Develop comprehensive competitor profiles, including strategic analysis, capital relationships, key channels, strengths, profitability, and financial position.
Execute intelligence activities to gather and centrally manage information on competitors both within and outside the company.
Conduct continuous analysis and updates on competitors' products and services, including gap analysis with our own products.
Analyze brokers, BUSB, conglomerates, and other sales channels to identify opportunities and threats.
Collect and analyze data to uncover prospective customer preferences on products and services.
Formulate agile strategies regarding sales channels and insurance products based on market research analysis results, in collaboration with Production departments.
Evaluate and review existing strategies on sales channels and insurance products, recommending adjustments as needed.
Ensure compliance by filing product sales at banking or BUSB to regulatory authorities like OJK.
Review and approve agreements with sales partners such as MoUs.
Provide support for merger and acquisition activities as needed.

Bachelor's degree in marketing, business administration, or a related field. Master's degree is preferred.
Minimum of 10 years of experience in marketing, market research, or strategic planning within the insurance or financial services industry.
Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Proficiency in market research tools, marketing analytics, and Microsoft Office suite.
Familiarity with digital marketing channels and platforms is advantageous.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Certifications in marketing analytics, strategic marketing, or project management are a plus.

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