- Contribute to the development of comprehensive marketing strategies and plans aligned with business objectives.
- Conduct market research, including consumer insights, competitive analysis, and industry trends, to inform strategic decision-making.
- Analyze marketing performance metrics and provide actionable insights to optimize marketing initiatives.
- Collaborate with product, production, and UW teams to ensure alignment of marketing strategies with product launches and promotional campaigns.
- Assist in the development of marketing budgets, forecasts, and performance targets.
- Support the implementation of conventional and digital marketing strategies and campaigns, leveraging data-driven insights to drive results.
- Contribute to the creation of compelling marketing collateral and content that aligns with brand positioning and messaging.
- Monitor and report on the effectiveness of marketing initiatives, identifying opportunities for optimization and improvement.