- Analyze market trends and customer insights to create targeted campaigns that drive customer acquisition, retention, and loyalty
- Develop, manage and execute marketing strategy and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
- Initiate research, development, and implementation marketing programs including direct mail, social media marketing, advertisements, campaigns, communities, and other initiatives
- Develop and promote branding initiatives consistant with company goals and objectives (user acquisition and revenue)
- Develop marketing plans within budget requirements
- Work with other division to produce marketing needs
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
