- Strategy Development: Create and implement a live streaming strategy to grow Tentang Anak’s presence in the marketplace, with a focus on driving sales.
- Operational Management: Oversee all live streaming operations, including scheduling, content planning, and technical aspects, to ensure smooth, high-quality broadcasts.
- Audience Engagement: Develop tactics to increase audience interaction and participation during live streaming sessions, including special promotions, Q&A sessions, and product demonstrations.
- Sales Generation: Leverage live streaming as a direct sales channel, using engaging content and real-time interaction to promote products and convert viewers into customers.
- Performance Monitoring: Track and analyze the performance of live streaming sessions, including viewer metrics, sales data, and engagement levels, to optimize future streams.
- Team Collaboration: Collaborate with brand, sales, and creative teams to align live streaming content with overall marketing goals and ensure consistent brand messaging.
- Technical Quality Control: Ensure the technical quality of live streaming, troubleshoot issues, and optimizing equipment and processes to deliver a seamless experience for viewers.
