- Research, identify, and generate new B2B leads through various channels (email, LinkedIn, web, apollo).
- Develop and manage lead generation strategies that drive high-quality leads ex. cold calling, canvassing, etc.
- Build and maintain a pipeline of prospective leads in the CRM (HubSpot).
- Collaborate with the sales team to create lead nurturing processes and campaigns.
- Conduct outbound prospecting (cold emails/calls) and follow-up on inbound leads.
- Qualify leads based on predefined criteria.
- Track and report lead generation metrics such as lead conversion rates and lead-to-opportunity ratio.
