Develop and execute influencer marketing strategies and creative campaigns. Identify and build relationships with prominent influencers and thought leaders in the gaming industry. Brief and manage team process of approaching Influencers to make sure getting output on time with quality as expected. Attend relevant events for networking and business purposes. Monitor key performance metrics of influencer activities and prepare materials for reporting. Research relevant industry experts, competitors, target audience and users. Brainstorm new, creative approaches to influencer campaigns. Liaise with the other marketing team to create and coordinate influencer marketing strategies that work across different channels.
