- Being the brand champion at the center. Ensuring consistent communication and messages throughout all media and within the company
- Building partnership & maintaining relationship with local schools
- Understanding the local behaviour, interest, and trends from the target market/audience
- Identifying local marketing opportunities to improve brand awareness
- Reviewing marketing activities to ensure compliance with brand guidelines
- Managing budget for marketing activities
- Evaluating and planning marketing strategy
- Executing marketing plan through the best possible way (either new media, conventional, partnership, or on-ground activities)