Develop and grow the company’s new brand in the personal care product category. Plan, execute, and evaluate digital marketing strategies to drive growth across e-commerce platforms and increase brand engagement. Monitor current digital, social media, technology, and e-commerce trends. Strategize and manage end-to-end digital campaigns and e-commerce platforms. Oversee sales activities and promotional campaigns on e-commerce platforms, including official store operations, monthly campaigns, vouchers, and traffic ads. Identify trends and customer insights to optimize spending and campaign performance. Manage Key Opinion Leader (KOL)/Influencer collaborations, from selection and negotiation to performance review. Host live sessions on social media or e-commerce platforms to boost engagement and sales. Build and maintain community relationships to strengthen brand presence. Measure and report the performance of all marketing campaigns, assessing ROI and KPIs.
