- Develop creative idea for social media and digital activation plan that align with the company's brand identity and marketing goals (Partnerting with DS)
- Collaborate with art directors, copywriters, production houses, and designers to create original content, such as activation, text posts, images, videos, infographics, etc., for digital marketing campaign, activation, and social media,
- Create creative guideline for Social Media Management Team to sharpen the editorial plan conctent
- Brief creative content idea to content creator, design, creative, and production house team (internal and external)
- Stay up-to-date on the latest digital trends and best practices (visual, angle, and creative ideas)