Develop compelling copy and content for social media, campaigns, ads (Meta, TikTok, Google), websites, landing pages, and video scripts (short & long-form). Adapt tone of voice to align with brand guidelines and target audiences across platforms. Craft strong headlines, storytelling angles, hooks, CTAs, and messaging frameworks. Translate briefs, audience insights, and brand strategies into relevant, effective copy. Understand content objectives across the funnel (awareness, consideration, conversion). Collaborate with strategists to shape big ideas and campaign narratives. Work closely with designers and videographers to ensure copy and visuals complement each other. Revise and refine copy based on internal and client feedback. Ensure copy quality, clarity, grammar accuracy, and message consistency. Optimize and adapt copy for different digital platforms (Instagram, TikTok, Shopee Live, websites, etc.).
