Bachelor's degree in Marketing, Communications, Business Administration, or a related quantitative field is required. Minimum of 3-5 years of hands-on experience in digital marketing, specifically focused on end-to-end campaign management and performance optimization. Industry Focus (Highly Preferred): Proven track record of campaign success within a Fintech, Paylater, E-commerce, or Financial Services environment, demonstrating an understanding of regulated products. High proficiency in data analysis and reporting using tools like Google Analytics (GA4), Amplitude, or a similar web/product analytics platform. Hands-on experience with a CRM or Marketing Automation Platform (e.g., Braze, HubSpot, Moengage) for segmentation, email/push/SMS campaign setup, and journey mapping. Expert-level understanding of campaign tracking setup, including UTM parameters, conversion pixels, and mobile attribution models (e.g., Adjust, AppsFlyer). Excellent organizational and time management skills, with proven ability to manage multiple complex projects simultaneously under tight deadlines. A proactive, self-starter mentality, comfortable working with high operational autonomy and quickly troubleshooting live campaign issues.
