- Working closely with stakeholders on defining audience target, budgeting, and goal setting, in order to deliver expected metrics.
- Collaborate with Google, Meta, TikTok and other vendor partners to improve the performances.
- Execute, monitor, analyze, and do reporting of each campaign, in order to do improvement of the upcoming campaigns.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify trends and insights, and optimize spend and performance based on the insights.