Overseeing existing campaigns and making recommendations on how to optimize themMeasuring and reporting the performance of the ads campaignAnalyzing trends and making data-driven decisionsManaging budgets and campaigns across all digital channels to drive strong return on investment and efficient Customer Acquisition Cost (CAC)Creating and planning a variety of Pay Per Click (PPC) Facebook/Google campaigns across a range of digital channelsWriting engaging copy for advertsMaking creative suggestions for advert templates